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Hyper-personalisation in business education: the impact on school resources
Business Schools, Executive Education
In today’s fast-paced, digitally connected world, hyper-personalisation has moved from a marketing buzzword to an educational imperative, particularly in business education.
Just as consumers expect tailored experiences from Netflix, Amazon, and Spotify, learners now demand the same level of hyper-personalisation in their development journeys.
This shift toward hyper-personalised learning promises deeper engagement, improved outcomes, and lifelong relationships with learners. But behind the scenes, it also places significant new demands on school resources. In this blog, we look at what’s driving hyper-personalisation in business education and what impact this trend is having on hiring and skills demands.
The push towards hyper-personalisation
The drive towards hyper-personalisation is largely rooted in shifting expectations of learners, alongside the broader changes in global corporate landscapes. People are becoming far more ‘consumerised’ in their professional lives, and the bitesize learning generation have arrived. This mindset means that there is an anticipation of access to individualised training and development. We’re already seeing this influence trends, such as the growth in micro-credentials, as people take more control of their own learning journey.
Beyond the individual motivators, the global business environment is also driving this hyper-personalisation. The skills of and demands on corporate leaders are constantly changing. That means that more people are looking for an education pathway that is aligned with a specific sector, geography and role, alongside their own unique desires as an individual.
While there will still be a need for broader learning courses and programmes, this individualised mindset that is picking up pace with AI is going to drive demand for more choice. The alumni of tomorrow will want to tailor their own modules to suit them as an individual and their business.
Although this is a complex environment for schools to navigate, it also provides an opportunity to be the innovators in the future of business and leadership education. But it will create a shift in resource needs.
Here are some examples of the skills trends we are predicting because of this move to greater individualisation.
Tech-demands in programme and course developers
Hyper-personalisation relies heavily on data infrastructure, AI algorithms, robust LMS platforms and much more. As such, there is likely to be an uptick in demand for tech savvy programme and course developers to ensure that the right technology is being used in the right way. As all business schools will be acutely aware, though, a balance is needed to ensure the tech doesn’t overshadow the content, so while the tools will be critical, the human experience will be just as valuable.
Agile content developers
It will be a tough ask to ensure course and module content is both general and tailored, but that is the reality in a hyper-personalised world. As more business schools look to offer individualised learning solutions, we will see an uptick in demand for content developers with experience in creating adaptable modules and programmes.
Student experience managers
The student experience has always been important, but with hyper-personalisation so critical, having a team that is equipped to support learners and drive two-way communication is vital. Business schools must be able to react quickly should there be any elements of a programme that aren’t delivering against the individual needs of students. To spot these and respond accordingly, they require people adept at both tracking trends on feedback data and spotting the tell-tale signs that an individual is unhappy.
Real-time data analytics expertise
Data teams have long played a critical role in business schools programme management and implementation. With hyper-personalisation growing in demand, schools are going to need individuals able to not only track and analyse data in real-time, but also adept at creating the tech-stack and architecture behind the scenes to enable individualised learning.
Personalised marketing
Beyond the logistics of providing personalised courses, schools will also need marketing teams adept at painting the best picture of the benefits of specific tailored modules and programmes. With more schools going down the hyper-personalised route, there will be increasing competition for attention, but the solution lies in the problem itself; namely individualising the marketing. Schools will require people who can offer a marketing experience that feels uniquely human and personalised to match the courses themselves.
Hyper-personalisation in business schools
It really is an exciting time for business education as it continues to modernise and adapt in what is an environment of constant flux. But success is driven by more than the faculty staff delivering teaching. The hyper-personalisation of learning is driven by the people behind the scenes. Get the right experts on board, and your school will be the leader, not a trend follower.
Looking to recruit the best talent to ensure your business school thrives in the age of hyper-personalised learning? Contact the team today to find out how we can help you.
