Hybrid, Bath
Commissioning Editor – Books
Competitive salary + benefits + bonus
London or Warsaw
Featured Head of Marketing Operations & Lead Generation – Education Publishing
Senior salary + bonus + benefits
Our client, a leading company in the field of educational publishing and learning solutions with a commitment to transforming education is looking for a Head of Marketing Operations & Lead Generation to drive business performance and growth through lead generation and contribution to the sales pipeline.
Industry Academic Publishing
Function Marketing
Duration Full Time
Type Permanent
Start Date ASAP
Head of Marketing Operations & Lead Generation: Key responsibilities
- Lead on the delivery of the integrated customer journey, as part of the omnichannel strategy, in close collaboration with other business functions
- Manage the entire process of transitioning to a digital-first campaign planning, delivery and reporting, working with the local marketing teams, as well as external partners
- Lead on the implementation of an optimised end-to-end digital marketing process
- Enhance the leads generation process to provide qualified and prioritised leads to the local sales and marketing teams
- Lead on the creation of the complete through-the-funnel campaign concepts and assets, involving the relevant internal stakeholders for their contribution and buy-in from the outset
- Continue to develop the omnichannel approach to campaigns creation with defined KPIs, prioritising the digital-first channels and systems to ensure an impactful customer experience and efficiency
- Drive the process of planning, prioritising, approving and communicating key campaign projects
- Enhance current reporting on campaigns results, with strong data analytics and data-driven recommendations
- Drive the design of corporate campaigns, ensuring consistent communication of the company mission and values across all central channels
- Lead on the delivery of annual product catalogues, print and online
- Contribute to the annual marketing budget planning
- Develop and upskill the team to drive the digital marketing transformation and the implementation of the through-the-funnel approach to campaigns planning and delivery.
Head of Marketing Operations & Lead Generation: Skills/experience
- Extensive experience in digital marketing with a strong track record of developing and optimising full funnel campaigns through an integrated and automated marketing systems environment
- Excellent data analysis and reporting skills, with demonstrable experience in managing data and producing actionable insights and solutions
- Significant experience managing teams of marketers in a highly specialised subject area within a multinational organisation
- Experience in building good working relationships across borders and cultures
- Strong communicator with excellent verbal and writing skills. Ability to clearly articulate and express complex and sometimes technical ideas to diverse audiences
- Ability to work to tight deadlines, adjust to changes in priorities, and to balance short-term needs with long-term strategic initiatives
- Experience in managing agencies, vendors and suppliers
- Experience in education marketing will be an advantage but not a prerequisite
- Educated to degree level or equivalent; you may also benefit from holding a professional marketing qualification
- A leader motivated by thinking outside of the box to create new ideas and drive change
- Fluent in English; command of Spanish or another language will be an advantage
- Ready to travel for up to 20 days per year.
A senior salary, bonus, and benefits package is offered.
How to apply
To apply, send CV to enquiries@telferpartners.com referencing TP 843 or call +44(0)1223632510 for a confidential discussion.
Early applications are preferred.
Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to enquiries@telferpartners.com.
Equality Policy – Telfer Partners is committed to upholding a professional and impartial recruitment process. Our Equal Opportunities policy ensures that all job applicants and employees are treated fairly and equally, regardless of their gender, sexual orientation, marital status, race, nationality, religion, age, disability, or union membership status.
