Featured Marketing Manager – Academic Publishing

Competitive salary + benefits + bonus

Our client, a ground-breaking publisher of academic textbooks and digital learning resources across the STEM, Social Science and Humanities disciplines is looking for a Marketing Manager to join it’s fast-paced team. Responsible for driving the overall marketing strategy and full implementation in order to reach and exceed growth targets in specified regions.

Industry Academic Publishing

Function Marketing

Duration Full Time

Type Permanent

Start Date ASAP

Key responsibilities

Develop highly creative and strategic annual marketing plans to achieve sales targets for assigned subject areas, across a range of digital and print products
Execute marketing plans, track performance and use SalesForce CRM to monitor effectiveness
Develop strategies for growing customer data
Articulate product knowledge, market positioning, pricing and opportunities to the sales teams through the delivery of effective presentations
Bring market and competitor insight back to the business to influence commissioning, product development and sales opportunities
Conduct regular customer visits to develop market and competitor awareness
Ensure ongoing engagement with different customers on core social media channels and contribute to the overall strategy and development of social media plans
Develop a deep understanding of the customer lifecycle, particularly in relation to digital product decision making, adoption, use and renewal.

We are looking for someone with experience of delivering successful marketing campaigns, ideally within academic publishing. The ideal candidate would be someone both creative and data driven in equal measure, able to create high levels of customer engagement resulting in qualified sales leads. You will have experience of marketing management utilising the full marketing mix, superb communication skills and experience of supporting an internationally based sales team. A degree qualification is a must and CIM or other marketing qualification would be desirable. Salesforce and Marketo experience is an advantage.

You will be rewarded with a competitive salary + benefits +bonus.

How to apply

To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 806. For an initial, confidential discussion please call us on +44(0)1223632510.

Early applications are preferred.

Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to enquiries@telferpartners.com.

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