London, Hybrid
Senior Digital Marketing Executive – Innovative independent book publisher
A salary of £34 - £36k + benefits + bonus
UK Field/Home Based
Exclusive, Featured Marketing Manager – Open Access
£Competitive + Benefits
Our client, a leading and growing not-for-profit STM Open Access journal publisher, is recruiting for a Marketing Manager committed to advancing scholarly communications, based anywhere in the UK, to manage and execute strategic outreach programs.
Industry Open Access Scholarly Publishing STEM
Function Journals Market Research Marketing Open Access Project Management STM
Duration Permanent
Type Full Time
Start Date ASAP
Reporting to the Senior Marketing Manager, the Marketing Manager will work closely aligned with Editorial and Publishing departments using data, customer insight and pre-developed marketing strategy to deliver a highly effective marketing program based on clearly defined objectives. Key responsibilities will include:
- Create a tactical plan and campaign schedule
- Build multi-channel approaches for marketing programs
- Evaluate customer & competitive research, market conditions and sales performance
- Deliver campaigns, working to established targets
- Work with the Brand Manager and content marketing team to develop and evolve effective, targeted, value-based messaging into campaign copy
- Cultivate a data-driven understanding & assessment of audience needs
- Measure results through use of established reporting tools and metrics
- Evaluate campaign and scholarly publishing marketing trends
- Provide frameworks for measuring the impact of communications
- Work collaboratively with stakeholders across the organization to develop and implement outreach strategy, plans and deliverables.
The successful candidate will have an interest in and knowledge of scientific publishing and Open Science practices with significant product and researcher marketing experience. You should possess the ability to be highly self-directed, able to execute marketing strategies and integrated, cross-channel content and deliverables efficiently with particular attention on scalability and ROI. Creative, analytical and sound project management skills are required.
You will be rewarded with a competitive salary, strong benefits and the chance to work in an innovative, mission driven and truly collaborative environment.
To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 690. For an initial, confidential discussion please call us on +44(0)1223632510.
Early applications are preferred.
Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to enquiries@telferpartners.com.
