Publishing Marketing Manager – STM
Competitive salary + bonus + benefits
Our Client, an international not-for-profit STM organisation leading in scientific and clinical education and research, is looking for a Publishing marketing Manager. Reporting to the Head of Marketing and Communications, the purpose of the role is to increase awareness of publishing services to attract new business and to increase submissions and usage of journals.
Devise evidence-based launch marketing plans for new journals to build awareness, trust and submissions from target audiences
Work with Head of Marketing and Communications and Head of Publishing to develop marketing strategies to support publishing client acquisition
Develop and oversee the execution of library marketing campaigns to increase journal renewals and acquisitions
Undertake appropriate market research to ensure that the organisation has a thorough understanding of its publishing customers, competitors and markets
Set best practice for reporting on publishing marketing campaign performance, focusing on ROI
Understand existing publishing clients’ objectives and develop marketing plans that align with these.
Manage the presence of both the organisation and its journal portfolio at key conferences
Report on marketing activity to internal stakeholders and editorial boards to demonstrate the value of our service
Work with Head of Marketing & Communications to ensure that the organisations’ publishing data is GDPR compliant
Agree and monitor publishing marketing budgets with Head of Publishing, and input to forecast
Track marketing expenditure to ensure that outgoings do not exceed budget
Develop strong working relationships with internal teams, particularly with Publishing and Institutional Sales
Manage and motivate the Publishing Marketing Executives to ensure that they are fully effective in their roles and that plans are carried out to a high standard.
Thorough understanding of marketing principles and how to apply them day-to-day
Knowledge of the STM journal publishing industry
Ability to horizon-scan and spot new business opportunities
Excellent copywriting skills; ability to write accurately for a range of audiences
A strong eye for design
Excellent written and spoken English
Experience working at Senior Marketing Executive level or above
Line management experience (preferred but not essential)
Strong creative and problem-solving skills — looks for new and creative ways to market products within budget
Demonstrates exceptional customer service with a ‘can do’ attitude
Ability to build strong working relationships with internal and external stakeholders.
You will be rewarded with a competitive salary + bonus + benefits.
How to apply
To apply for this position, click on the Apply Now button below or send your CV to firstname.lastname@example.org quoting the reference TP 816.
For an initial, confidential discussion please call us on +44(0)1223632510.
Early applications are preferred.
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