London, Hybrid
Senior Digital Marketing Executive – Innovative independent book publisher
A salary of £34 - £36k + benefits + bonus
London with flex for home working
Senior Marketing Manager, Scholarly Publishing – up to 12-month FTC
Very Competitive + Benefits
Our client, a ground-breaking publisher of academic textbooks and digital learning resources across the STEM, Social Science and Humanities disciplines is looking to recruit a Senior Marketing Manager on an FTC lasting up to 12 months.
Industry Higher Education Scholarly Publishing STEM
Function Marketing
Duration up to 12 Months
Type Full Time
Start Date ASAP
Reporting to the Sales & Marketing Director the Senior Marketing Manager will create and drive overall marketing strategy and full implementation across the print and digital learning product suite. Key responsibilities include:
- Manage the marketing team to deliver impactful, measured and lead generating marketing campaigns to achieve annual subject area and individual product sales targets
- Develop highly creative and strategic annual marketing plans
- Execute marketing plans, track performance and use Saleforce to monitor effectiveness
- Utilize a broad array of marketing strategies and tactics to generate awareness, keep up to date with latest digital marketing trends
- Own the subject areas – develop strategies for growing data, understanding the data and analytics on each list
- Develop a deep understanding of the sales process to ensure we are providing the best possible product training, sales tools and lead generation
- Articulate product knowledge, market positioning, pricing and opportunities to the sales teams
- Bring market and competitor insight back to the business to influence commissioning, product development and sales opportunities
- Use commercial acumen to prioritise activities across different products and subjects spanning different markets and channels
- Provide monthly reporting to show effectiveness of the marketing campaigns and the leads generated.
Suitable candidates will have significant experience of delivering successful marketing campaigns within Scholarly Publishing. Commercial awareness and analytical skills along with the ability to lead/manage a small marketing team are required. Knowledge of Higher Education trends and a CIM or other marketing qualification would be desirable.
You will be rewarded with a very competitive salary and benefits.
To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 673. For an initial, confidential discussion please call us on +44(0)1223632510.
Early applications are preferred.
Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send contact details of anyone you want to recommend to enquiries@telferpartners.com.
