London with flex for home working

 

Featured Digital Advertising Analyst – Scholarly Publishing

 

£Competitive + Bonus + Strong Benefits

A scholarly publisher, with one of the most successful track records for growth over the last ten years, is looking for a Digital Advertising Analyst to create robust analysis and insight on adverts by crafting reports and recommendations.

Industry  Open Access Scholarly Publishing STEM

Function    

Duration  Permanent

Type  Full Time

Start Date  ASAP

 

Reporting to the Executive Digital Marketing Manager, the main responsibilities include:

  • Provide robust analysis and insight on ads by crafting reports and recommendations
  • Provide technical reviews of ads prior to launch
  • Recommend and set up A/B tests to increase effectiveness of ads
  • Working with campaign developer, optimise campaigns to increase returns and reduce costs including keyword optimisation
  • Analyse metrics, develop benchmarks, and generate performance reports
  • Track return metrics, ensuring each ad maintains desired ROAS
  • Develop internal resources, guidelines, case studies, and methodologies
  • Design and updated program reviews of how ad program is driving revenue.

Successful candidates will be Data driven, proficient in a variety of ad tools, platforms, and analytics. You will also need to be strategic with the ability to keep your eye on the goal. Experience analyzing campaigns and operating/understanding Google, Facebook, Twitter, LinkedIn, and Amazon ads, as well as analytics tools such as Google Analytics (including click stream analysis), Data Studio, Power BI or SQL is all required.

You will be rewarded with a competitive salary, bonus, and strong benefits.

To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 628. For an initial, confidential discussion please call us on 01223632510.

Early applications are preferred.

Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send contact details of anyone you would like to recommend to enquiries@telferpartners.com.

 

Featured Digital Advertising Analyst – Scholarly Publishing

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