UK
Programme Leader – Online MBA (Mandarin)
c£55,000 + strong benefits
London
Head of Books Marketing – Higher Education EMEA
£ Very Competitive + Bonus + Benefits
An academic publisher, with one of the most successful track records for growth over the last ten years, is looking for a Head of Books Marketing to lead effective marketing strategies to achieve revenue and profitability targets whilst meeting the evolving needs and changing business models of the HE academic and student markets.
Industry Higher Education
Function Marketing
Duration Permanent
Type Full Time
Start Date ASAP
Reporting to the VP of Marketing, the main responsibilities include:
- Designing and setting objectives/strategy to deliver revenue and profitability for the publishing program
- Engaging with industry developments and market changes to inform and develop strategy
- Leading on projects, strategies and initiatives that contribute to marketing department objectives
- Overseeing team resourcing as well as development and performance of all marketing staff
- Leading all aspects of marketing across multiple channels, focusing on sales/lead generation
- Overseeing pricing strategy to optimise revenue and profit while maintaining reputation
- Developing/managing marketing expense budgets, ensuring the cost-effectiveness of the department
- Working closely with the Head of Sales to agree shared goals and objectives
- Collaborating with stakeholders to identify and exploit synergies across the business.
Successful candidates will have solid marketing management experience, ideally digital, and an ability to influence and gain buy-in for proposals from stakeholders at management level. Direct marketing, HE and publishing industry experience is preferred and proven experience leading, developing and managing a team is essential. Project management, budgeting, and data analysis skills are required.
You will be rewarded with a very competitive salary, a performance-related bonus scheme, and strong benefits.
To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 527. For an initial, confidential discussion please call us on +44(0)1223632510.
Early applications are preferred.
Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send contact details of anyone you would like to recommend to enquiries@telferpartners.com.