Cambridge with good flexibility for home working

 

Exclusive, Featured Digital Marketing Manager – HE Foundation Courses

 

Competitive + Bonus + Strong Benefits

Our client, a leading provider of foundation courses guaranteeing progression onto a wide range of undergraduate and masters programmes across leading Universities in the UK, Europe and the US, is recruiting for a Digital Marketing Manager to devise and execute student recruitment lead generation campaigns.

Industry  Higher Education

Function       

Duration  Permanent

Type  Full Time

Start Date  ASAP

 

Reporting to the Director of Marketing & Communication, the Digital Marketing Manager will lead a small team and work closely aligned with key internal departments such as sales to ensure successful campaigns are delivered for all foundation courses and University Partnerships. Key responsibilities will include:

  • Develop strong understanding of products, competition, industry, marketing goals and objectives
  • Manage budgets in line with strategy and ensure that monthly spend is on target
  • Line manage the Digital Marketing Executive and PPC Specialist
  • Responsible for the creation, execution, and optimisation of all digital & SEO campaigns
  • Create and report on social media paid campaigns on designated channels such as: Facebook, Twitter, Youtube, Instagram etc.
  • Compile and draw insight from both sector-specific and generic industry data in order to better understand user trends and behaviour and add context to the performance of each campaign
  • Ensure brand websites are optimised, up-to-date and regularly reported on and maintained
  • Create nurturing interaction programmes / lead nurturing journeys to determine lead quality
  • Measure the effectiveness of the campaigns and achieve increases across these campaigns
  • Gather regular feedback from Sales Team on the lead quality, implementing campaign improvements.

The successful candidate will have a strong background in digital marketing including CRM, SEO and PPC campaign management. Experience of managing multiple campaigns/projects across various products/brands simultaneously is required. Previous line management experience or the enthusiasm to take on line management is desired as is any experience in the education sector.

You will be rewarded with a competitive salary, bonus and strong benefits and the chance to work in an innovative, rapidly growing and truly collaborative business.

To apply for this position, click on the Apply Now button below or send your CV to enquiries@telferpartners.com quoting the reference TP 691. For an initial, confidential discussion please call us on +44(0)1223632510.

Early applications are preferred.

Referral Scheme – Telfer Partners offer a referral reward if we fill this vacancy with someone you recommend. You can send us contact details of anyone you would like to recommend to enquiries@telferpartners.com.

 

Exclusive, Featured Digital Marketing Manager – HE Foundation Courses

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